First Ever GTM Engineer Hackathon Wraps Up in Munich
SCAILE organized the inaugural GTMengineer.dev hackathon in Munich, drawing a massive turnout of go-to-market engineers and AI enthusiasts.
The First GTM Engineer Hackathon
Munich played host to a first-of-its-kind event in February 2026: the inaugural GTMengineer.dev GTM Hackathon, organized by SCAILE. The event brought together go-to-market engineers, growth hackers, and AI practitioners for an intensive day of building, learning, and collaboration. The turnout exceeded all expectations, with participants filling the venue to capacity.
What Is a GTM Hackathon
Unlike traditional hackathons that focus purely on software engineering, the GTM Hackathon combined technical building with go-to-market strategy. Participants worked on real-world challenges at the intersection of AI tooling and revenue generation - building automations, outreach systems, content engines, and visibility tools that can be deployed immediately.
Sponsors and Partners
The event attracted major sponsors from across the B2B SaaS ecosystem:
- Make - workflow automation platform
- HubSpot - CRM and marketing automation
- lemlist - outbound sales and email automation
- baby vc - early-stage venture capital
- Additional community partners and tool providers
Why This Matters
The GTM Engineer is an emerging role that sits at the intersection of sales, marketing, and engineering. These professionals use AI tools, automation platforms, and code to build scalable go-to-market systems. Until now, there was no dedicated event bringing this community together in person.
Key Takeaways
- The GTM Engineer role is real and growing: The massive turnout confirmed that this is not a niche - it is a movement
- AI tools are central to modern GTM: Every team at the hackathon leveraged AI in their solutions
- Munich has a thriving tech community: The event proved that Europe's startup cities can host world-class innovation events
- Community drives adoption: Bringing practitioners together accelerates learning and tool adoption
What Comes Next
SCAILE plans to continue building the GTMengineer.dev community with future events across Europe and potentially the United States. The Munich hackathon was the beginning of something larger - a global network of professionals redefining how companies go to market in the age of AI.
