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Lipocheck

How LipoCheck achieved +70% Month-over-Month App Downloads through visibility in AI Search

LipoCheck needed to dominate AI-powered search in a highly regulated HealthTech industry. We deployed the SCAILE Content Engine that truly understands their medical voice, secured visibility in AI Overviews and ChatGPT results, and now delivers +70% month-over-month app downloads, making them the #1 cited source when patients ask about lipedema.

Helena Biber

Co-Founder @ LipoCheck

SCAILE built us a Content Engine that truly understands our voice. In healthcare, every word matters, we can't afford inaccuracies. Their system learned our tonality and produces content that needs almost no revisions. Now ChatGPT cites our articles because AI loves medically accurate, well-structured content.

Helena Biber

Co-Founder @ LipoCheck

Helena Biber

Co-Founder @ LipoCheck

Appstore Download Increases

Blog Articles in LLM Citations referenced

Cited Source for Lipedema Queries

0days

Until the first LLM Citations and Traffic growth kicked off

0days

Until the first LLM Citations and Traffic growth kicked off

0days

Until the first LLM Citations and Traffic growth kicked off

About the Case

HealthTech App for Lipedema Patients

LipoCheck is a HealthTech app helping patients understand and manage lipedema. Operating in a highly regulated medical industry, they needed content that was both medically accurate and optimized for AI search visibility. The result: becoming the most trusted and cited source when patients turn to AI for lipedema information.

The problem

Limited Visibility in AI Search

Not appearing in AI search results for lipedema queries

Missing from ChatGPT and AI Overview citations

Content creation bottleneck in regulated medical space

Medical accuracy requirements slowing content production

App downloads stagnant without organic discovery channel

Our approach

Deploy the SCAILE Content Engine for HealthTech

Built Content Engine that learned LipoCheck's medical voice and tonality

Created medically accurate, AI-optimized content at scale

Structured content for AI citation and visibility

Optimized for ChatGPT and AI Overview inclusion

Deployed targeted content strategy across lipedema-related topics

The Results

Explosive AI Visibility & Traffic Growth

167 AI Overview & 25 ChatGPT Citations

Dominating AI-powered search across all major platforms: 167 citations in Google AI Overviews (+119), 25 in ChatGPT (+25), 19 in Perplexity (+19), and 9 in Copilot (+7), ensuring LipoCheck is the go-to source wherever patients research lipedema.

167 AI Overview & 25 ChatGPT Citations

167 AI Overview & 25 ChatGPT Citations

+75% Organic Traffic Growth

Organic traffic surged from 4K to 7K monthly visitors, a 75% increase driven by improved rankings and AI visibility, creating a predictable stream of patients discovering LipoCheck through search.

+75% Organic Traffic Growth

Organic traffic surged from 4K to 7K monthly visitors, a 75% increase driven by improved rankings and AI visibility, creating a predictable stream of patients discovering LipoCheck through search.

+75% Organic Traffic Growth

Organic traffic surged from 4K to 7K monthly visitors, a 75% increase driven by improved rankings and AI visibility, creating a predictable stream of patients discovering LipoCheck through search.

1.2K Ranking Keywords

Keyword rankings exploded from ~700 to over 1,200 total ranking keywords in just 3 months. Top 10 positions nearly doubled, establishing dominance across high-intent lipedema search terms.

1.2K Ranking Keywords

Keyword rankings exploded from ~700 to over 1,200 total ranking keywords in just 3 months. Top 10 positions nearly doubled, establishing dominance across high-intent lipedema search terms.

1.2K Ranking Keywords

Keyword rankings exploded from ~700 to over 1,200 total ranking keywords in just 3 months. Top 10 positions nearly doubled, establishing dominance across high-intent lipedema search terms.

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Get Expert Sparring for Your Growth Strategy

Connect with Simon who supports Seed - Series B startups and emerging businesses every day

The strategy call is 100% free and tailored to your specific business goals

Even in challenging times, you'll gain valuable insights

Get free Growth audit

Already successfully supported 50+ SMEs

Get Expert Sparring for Your Growth Strategy

Connect with Simon who supports Seed - Series B startups and emerging businesses every day

The strategy call is 100% free and tailored to your specific business goals

Even in challenging times, you'll gain valuable insights

Get free Growth audit

Already successfully supported 50+ SMEs

Our Clients

Our References

Heinrich Rusche

CRO

“SCAILE helped us to increase our inbound leads by 100 % - we now have constant qualified lead inflow”

Heinrich Rusche

CRO

“SCAILE helped us to increase our inbound leads by 100 % - we now have constant qualified lead inflow”

Heinrich Rusche

CRO

“SCAILE helped us to increase our inbound leads by 100 % - we now have constant qualified lead inflow”

Janka Oeljeschlager

Co-Founder

“Thanks to SCAILE, we gained 600 K additional unique visitors, 3 M extra impressions, and €150 K more in recurring revenue in 3 months.”

Janka Oeljeschlager

Co-Founder

“Thanks to SCAILE, we gained 600 K additional unique visitors, 3 M extra impressions, and €150 K more in recurring revenue in 3 months.”

Janka Oeljeschlager

Co-Founder

“Thanks to SCAILE, we gained 600 K additional unique visitors, 3 M extra impressions, and €150 K more in recurring revenue in 3 months.”

Armin Rachwalik

Director & Head of Commercial Strategy

The Content Engine of SCAILE is a gamechanger. We are now the #1 source to the most relevant questions our ICP asks in ChatGPT.

Armin Rachwalik

Director & Head of Commercial Strategy

The Content Engine of SCAILE is a gamechanger. We are now the #1 source to the most relevant questions our ICP asks in ChatGPT.

Armin Rachwalik

Director & Head of Commercial Strategy

The Content Engine of SCAILE is a gamechanger. We are now the #1 source to the most relevant questions our ICP asks in ChatGPT.

Jes Hennig

Co-Founder & CEO

“SCAILE was a game-changer for Parto’s online presence. Our website started ranking #1, is visible in AI Overviews and now attracts hundreds of relevant visitors every month.”

Jes Hennig

Co-Founder & CEO

“SCAILE was a game-changer for Parto’s online presence. Our website started ranking #1, is visible in AI Overviews and now attracts hundreds of relevant visitors every month.”

Jes Hennig

Co-Founder & CEO

“SCAILE was a game-changer for Parto’s online presence. Our website started ranking #1, is visible in AI Overviews and now attracts hundreds of relevant visitors every month.”